Immerse Australia is a cross-sector association for businesses, research and educational organisations and individuals across Australia that are interested in immersive technologies. We include software, hardware, products and services related to Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR).

Immerse Australia is Australia's membership organisation for immersive technologies. We bring together industry, research and academic organisations, public sector and innovators to help fast track innovation, R&D, scalability, company growth and creative culture. 

We are Australia’s only membership organisation dedicated to supporting content, applications, services and solution providers developing immersive technology solutions or companies creating content or experiences using immersive tech.

We do this by connecting people to explore future collaborations; pointing to the latest funding and finance opportunities from across all industries in the Australian economy; addressing the pressing issues that slow down R&D and barriers to innovation; and identifying the opportunities for growth in this exciting, emerging marketplace, both in Australia and internationally.

Working closely with all levels of government we ensure the needs of the immersive tech sector are represented in the policy making process to ensure the sector's voice and opinions are heard.

Immerse Australia brings together industry, researchers and academic organisations, public sector, entrepreneurs, innovators innovating in immersive technologies. 

The sectors we represent include:

advertising and marketing | aerospace | digital agencies | architecture | automotive | defence and security | design | education & research | engineering | entertainment & media | environmental | financial services | games | hardware & devices | health & medical | heritage & museums | investors | legal | manufacturing | marine | oil & gas | post production | retail | software development | telecommunications | training | tourism | transport.

  • Natalie Marinho

    CHAIR

    Natalie is Founder and Creative Director of Voyant Augmented Reality, a studio creating bespoke AR experiences for corporate, creative and social impact applications. With over 15 years experience in digital media production including design and user experience, she is passionate about the XR industry and the intersection of design and technology.

    She has been an invited speaker and panelist on technology and mentors young people interested in XR careers. Natalie sits on the Screenwest Industry Advisory Committee Group and is a committee member of DesignFreo.

  • Justin McArdle

    CO-CHAIR

    Justin is co-founder of Frame Labs where he oversees the strategic and creative direction of the company as well as Executive Producing major VR projects including the award winning Thalu: Dreamtime is Now. Before focusing exclusively on immersive production, Justin started his career in film and television production producing and directing several award-winning projects and working for a host of independent film and television production companies, including Ridley Scott Associates, the BBC, and ITV Studios. He is a member of the Screenwest Industry Advisory Group, as well as Co Chair of Immerse Australia

  • Tanya Fraser

    TREASURER

    Tanya Fraser leads the Immersive Technology team at Nexefy Pty Ltd, creating spatially intelligent training experiences for heavy industry across Australasia. Her work is guided by design-led thinking and a focus on effective spatial design to support learning and operational safety.

    She began her career in screen production, working across Australian and US feature films, television documentaries, children’s series, and drama. Tanya has since managed complex projects across media, government, ecommerce, and technology—bringing together creative and technical teams to deliver purposeful outcomes.

  • Amanda Parks

    MEMBERSHIPS

    Amanda is an XR developer with a dynamic career bridging Japan and Australia, blending expertise in creative industries, business strategy and technical development. Originally from Perth, she spent eight years in Tokyo gaining a background in VC funding and supporting startups as a bilingual marketing consultant.

    In Australia, Amanda pivoted to programming, becoming a prominent member of Melbourne's XR community and leading its largest XR developer meetup. Alongside development, she is dedicated to strengthening global ties, helping Australians overseas stay connected and contribute to the growth of the XR industry back home.

  • Caitlin Lomax

    Caitlin is the founder of INTR Studio in her hometown of Bunbury, where she produces XR projects and digital experiences for clients locally, nationally and globally. She began programming at age 13 and spent her early career as an international fashion model while continuing to develop her technical skills and global network.

    After settling in Australia, she now dedicates her time to producing XR projects and digital experiences from electronic projects and Arduino art to Augmented and Virtual Reality. She regularly speaks and moderates panels for tech events, mentors for RMIT’s Developing an AR/VR Business Strategy course and regularly runs XR related workshops for General Assembly.

  • Thomas Rowe

    Thomas is a Project Manager at Sentient Computing, where he leads the development of XR, VR, and Digital Twin solutions for industrial and creative applications. Based in Perth, he brings over a decade of experience in project management across a range of sectors, with a focus on delivering measurable results through immersive technologies. Thomas is passionate about bridging the gap between creativity and technical innovation in the XR space.

    When not immersed in digital worlds, he enjoys trail running, creating art, and exploring Perth’s hidden gems.

  • Bruce Pearce

    Bruce is a specialist in immersive technology for workplace training, with a focus on onboarding, upskilling and improving employee performance through XR and spatial computing. He brings over 20 years of experience in business strategy, technology and workforce development, including 15 years running a digital marketing consultancy.

    Since 2016, Bruce has worked on real-world applications of VR in sectors such as disability care and vocational training. He holds qualifications in Commercial Law, Entrepreneurship, Electronic Business, Innovation, and Training & Assessment. He is passionate about advancing XR adoption across Australian industries and future-proofing workforce capabilities in an increasingly digital economy.

  • Helen Lauder

    Helen brings over 30 years of experience across leadership, coaching, training, events, and program management, with a strong focus on capability uplift, digital technologies, and community impact. She has worked across sectors to deliver initiatives that support professional growth and organisational transformation.

    She has spent the past 19 years working in higher education and draws on this experience in her current strategic focus on digital literacy capability and immersive digital technologies. Helen is committed to supporting lifelong learning through innovative approaches to education and training.

  • Harriet Bartlett

    Harriet is an XR consultant and the Founder of Only XR, based in Perth, with over a decade of experience in immersive technology. She helps businesses innovate through the strategic integration of XR solutions across sectors.

    Harriet leads the Landing Pad program at Spacecubed and plays an active role in shaping the local industry through initiatives like XR Hub Perth and The XR Event. She is passionate about democratising XR technology and fostering global collaboration, bringing expertise across consultancy, strategy, and event management.

  • William Coleman

    William is the Managing Director of Red Is Go, bringing over 20 years of experience in emerging technologies across global markets. After nearly two decades in London, he returned to Western Australia to reconnect with the local industry and share his international expertise.

    His career has spanned leadership roles at major technology companies including Microsoft, Salesforce, and Salesforce.org. Passionate about the intersection of creativity, technology, and social impact, William has directed several XR projects aimed at driving positive change.

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